Digital Pharma East 2021 - LIVE has ended

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Digital Pharma East 2021 - LIVE

12:30pm EDT

Conference Registration Broad Street Atrium

1:00pm EDT

Digital Future Day Opening Remarks 126AStephanie Butler

1:15pm EDT

Digital Future Keynote 126ALaura Gunn, PhD

1:45pm EDT

Precision Targeting: Finding and Reaching High-Quality Patient Audiences 126AJuliet Zhang, PhD • Meredith Carber • Jennifer Lyle, MPH

2:15pm EDT

Panel: Incubating Internally: Pushing the Boundaries of Both Innovation and Digitization 126AImran Haque • Timothy Graham • Dave Guiga • Vanessa J. Roknic, MBA, BSc (Hons)

3:00pm EDT

Networking Break 126 Foyer

3:30pm EDT

Panel: Demystify the Newest Social Media Platforms to Better Enable Community Building Through the Effective Use of Technology 126AMelissa Saw • Joyce Ercolino Archinow • Milena Mitova • Ryan Burchinow

4:15pm EDT

Pharma Keynote with Shailja Dixit, CEO, Curio Digital Therapeutics 126AShailja Dixit

4:45pm EDT

Panel –Disruptive Technologies that will Shape the Future of Pharma 126ASaad Saeed • Pallavi Garg • Dany DeGrave

5:30pm EDT

Closing Remarks 126A

5:45pm EDT

Welcome Reception Exhibit Floor

7:30am EDT

Conference Registration Broad Street Atrium Networking Breakfast Exhibit Floor

8:30am EDT

Welcoming Remarks 120A-CPaul Miller

8:35am EDT

Chairperson’s Opening Remarks 120A-CRobert Allen

8:45am EDT

Pharma Keynote: How Eli Lilly Went for the Gold 120A-CLina Polimeni • Megan Suttile

9:15am EDT

Keynote: Unlocking Opportunity in the Convergence of Digital Health and Digital Marketing 120A-CChris Paquette

9:45am EDT

The Digitization of Healthcare (Communication): Where Are We Now? 120A-CAmit Phull

10:15am EDT

Networking Break Exhibit Floor

10:45am EDT

Social Health: Pharma’s New Patient Journey 120A-CJack Barrette • Darielle Ruderman • Raelle Brown

11:15am EDT

Pharma and ESG: What’s New and Next in Environmental, Social and Governance Initiatives 120A-CBrad Hecht • Beth Bulik • Patrice Matchaba, MD

12:00pm EDT

The Evolving Patient Experience: Using Data and Digital to Better Understand and Partner with Patient Communities 120A-CDavid Magrini • Mary Michael

12:30pm EDT

Networking Lunch Exhibit Floor

2:00pm EDT

The Future of HCP Engagement: New Innovations for a Shifting Dynamic 120A-CLinda Ruschau

2:30pm EDT

Using Health Information to Reduce Health Inequities 120A-CRobert Allen • Christina Jones • Sara Michael • Dr. Shamard Charles, MD, MPH

3:10pm EDT

Networking Break Exhibit Floor

3:40pm EDT

D2Me: Unlocking Data-driven Insights to Create Better Outcomes 120A-CMatt McNally

4:10pm EDT

Panel: Driving Digital Transformation and Innovation 120A-CDaniel Rothman • Alison Reichert • Robert Allen

4:50pm EDT

Closing Remarks 120A-C

5:00pm EDT

Cocktail Reception

7:00pm EDT

Fierce Pharma Marketing Awards 121A-C

8:00am EDT

Networking Breakfast Exhibit Floor

9:00am EDT

Extended Networking Exhibit Floor

9:30am EDT

Data Analytics Chair Opening Remarks 125Jon Bambalas Digital Health Track Opening Remarks 126A HCP Engagement and Patient Solutions Chair Opening Remarks 120A-CGreg Smith Omnichannel Engagement Chair Opening Remarks 121B-CMatt McNally

9:40am EDT

Successfully Implementing Cloud-Based MDM for Efficient Real-Time Delivery 125A.J. Varganin Integrating Digital Support to Enhance the Patient Journey 126ADan Dorazio • Abby Reynolds • Omri Shor Patient-Centricity in Marketing: Synthesizing Real-World Evidence to Optimize Digital Performance 120A-CBill Evans • Ryan Slipakoff • Michelle Martin Turning Your Tactical Plan into an Omnichannel Strategy: Innovative Insights from an Unexpected Source 121B-CAngelo Campano • George C.D. Griffith

10:10am EDT

Fireside Chat with Trish Bousfield, Chief Information Officer at Hikma Pharmaceuticals 125Stephanie Butler • Trish Bousfield A Digital Health Silk Road? The Potential of China’s Digital Health Market 126ALauren Li Lessons for Pharma on the Customer Experience 120A-CJessica Saperstein Presentation: Creative and Compliant: Develop a Social Media Strategy that Minimizes Regulatory Risk and still Optimizes the User Experience 121B-CEugenia Blackmon, Esq • Moulakshi Roychowdhury, Pharm.D., J.D.

10:40am EDT

Interactive Group Discussion: Data Analytics Track 125 Connected Patients Achieve Optimal Medication Success 126ALyndi Hirsch • Jeffrey Kohout • Cori Hawkins, Pharm D Patients are Driving Their Treatment Journey. Learn How Pharma can Ensure They are Along for the Ride. 120A-CDawn Lacallade Reimagining Marketing Strategy for Established Brands 121B-CStacy Hartung • Rishi Manchanda

11:10am EDT

Networking Break Exhibit Floor

11:40am EDT

Omni-Channel Data Modeling for Marketing 125Michael Kirzhner Successfully Commercialize and Achieve Predictive Reimbursement and Access for Digital Therapeutics 126ALaura Randa Interactive Group Discussion: Omnichannel Engagement Track 121B-C Panel: Redefine HCP Communication and Engagement through the Development of Dynamic, Personalized, and Results-Driven Content 120A-CKelli Tea • Ofer Waks • Amit Phull • Lars Merk

12:10pm EDT

Accelerate the Value of Data: Explore Different Models for Collecting and Operationalizing Data 125Kashif Zafar • Jon Bambalas • Mayank Misra • Michael Kirzhner Panel: How Pharma can Operationalize a Telehealth Strategy to Enhance Access and Improve the Customer Experience 126AHeather Landi • Charles Gedeon • Dr. Patrick Carroll • Paul Theisen Panel: Effective Integration of Medical and Commercial in Omnichannel Engagement 121B-CRebecca Lamboy • Sheyda Karvar • Steven Xie

12:20pm EDT

Panel: The Evolution of Patient Support Services in a Post-COVID Era 120A-CMelissa Saw • Katrina Sergeev Gary, CPXP • Carrie Craigmyle

12:50pm EDT

Networking Lunch Exhibit Floor

2:00pm EDT

Pharma Keynote: From Fashion to Pharma 120A-CAndrew Kennemer Panel: Digital Health Partnerships: Fostering Innovation by Establishing and Coordinating Multi-Stakeholder Collaborations 126AAdam Dicker • Jacob LaPorte, Ph.D. • Vaibhav A. Narayan PhD, MBA

2:30pm EDT

Closing Remarks 120A-C

2:40pm EDT

Panel: The Future Outlook of Digital Therapeutics 126AHeather Landi • Laura Randa • Everett Crosland • Brian Harris

3:20pm EDT

Digital Health Closing Remarks 126A