Lina Polimeni is the Chief Media Officer for Lilly USA at Eli Lilly and Company, overseeing all promotional Media and Sponsorships efforts across the portfolio of Lilly Brands, including the Olympics and Paralympics Sponsorship and Sports Marketing at Lilly. In her current role, Lina also leads the transformation of Consumer Marketing and Media at Lilly, pushing for insight-based, data-driven marketing and new ways to forge connections through data, creativity and media with the patients that she is privileged to serve. Lina also heads up the Multicultural Marketing Center of Excellence at Lilly to expand the Consumer Marketing capability to be culturally relevant and meaningful across the US Market.

Prior to her current role, Lina has held various US and Global leadership roles, including serving as Regional Brand Leader for Cialis responsible for Australia, Canada and Europe and launching multiple successful DTC campaigns in various therapeutic areas. Most recently, Lina was the Senior Director of Consumer Marketing for the Diabetes Business Unit at Lilly.

Lina has been named Top 25 DTC Marketers, Ad Age Woman To Watch and MM&M Woman To Watch and has been appointed to AdAge “The List” . She sits on multiple industry boards and is a recognized voice of influence in the advertising industry when it comes to shaping future trends, transforming through digital expertise, and fueling creativity with data. She is also a member of the Adweek Diversity and Inclusion Council and an executive mentor for the Adweek executive mentorship program. A seasoned and passionate industry speaker, Lina also serves on the MMA Board, the ANA Media Committee and is a Board Member for ColorComm.

Born and raised in Italy, Lina is a firm believer in returning the opportunities that have been granted to her throughout her career in the US and has been passionately mentoring and sponsoring diverse talent inside and outside of Lilly.