George C.D. Griffith has worked in the biopharmaceutical industry specializing in HCP engagement for 29 years. During this time, he has worked on both the biopharma and the agency sides of the industry. After earning his Bachelor of Science in Communications from East Carolina University, he started engaging with HCPs as a drug rep for SmithKline Beecham, later going on to work for Eli Lilly. In 1999, George and his two business partners started their own agency dedicated to providing the biopharmaceutical industry with creative and innovative solutions to accessing and engaging target customers at the Point of Convenience (home, work, or wherever HCPs may be), at the Point of Care (when an HCP is seeing a patient), and/or at the Point of Practice (when HCPs are at work and not in front of patients).