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Digital Pharma East 2021 - LIVE has ended
avatar for Dave Guiga

Dave Guiga

AstraZeneca
Head of Respiratory & Immunology Portfolio Acceleration
Creative Thinking. Strategic Ideation. Test, Learn, Pivot. These are the critical tenants for Dave and his team as they evolve AZ’s ‘go to market models’ in a way that transcends traditional pharmaceutical marketing and sales approaches. The Portfolio Acceleration Team’s approach is to test practical business hypotheses that result in the quick delivery of innovative commercial capabilities to improve customer and patient experiences. A first of its kind team at AZ, Dave has had early success due to an artful balance of understanding what drives sustainable returns for the business and clarity around stakeholders’ needs and pain points. With a penchant for pushing boundaries and bridging unexpected teams and thought-leaders to challenge the status quo, Dave seeks to find creative solutions to these pain points with a true appreciation for agile learning and scalable development. Prior to joining AstraZeneca in 2010, Dave spent nearly a decade advising life science companies as a management consultant with Accenture.
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  • Filter By Date Digital Pharma East 2021 - LIVE Sep 28 -30, 2021
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  • Data Analytics Track
  • Digital Future Day
  • Digital Health Track
  • Fierce Pharma Marketing Awards
  • General Sessions Day 1
  • General Sessions Day 2
  • HCP Engagement and Patient Solutions Track
  • Networking
  • Omnichannel Engagement Track