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Tuesday, September 28
 

12:30pm EDT

Conference Registration
Congratulations! You made it to a live event - and it's going to be worth every second. Get started by picking up your badge and lanyard and then head into Digital Future Day sessions. We have a full program for you to enjoy. 

Tuesday September 28, 2021 12:30pm - 1:00pm EDT
Broad Street Atrium

1:00pm EDT

Digital Future Day Opening Remarks
Speakers
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →


Tuesday September 28, 2021 1:00pm - 1:15pm EDT
126A

1:15pm EDT

Digital Future Keynote
PharmStars. a digital health accelerator aiming to match digital health start-ups with pharma partners, launched this summer with its first member companies Boehringer Ingelheim, Eli Lilly, Novo Nordisk and Takeda. As the only accelerator focused specifically on connecting drugmakers to digital health startups, find out from co-founder Laura Gunn how the collaboration began, how it’s working and what’s next.

Speakers
avatar for Laura Gunn, PhD

Laura Gunn, PhD

Managing Director, PharmStars
Laura Gunn, PhD, is the Managing Director of PharmStars, the first and only pharma-focused digital health accelerator. Laura is a pharmaceutical executive with over 15 years of experience across the pharmaceutical industry. Most recently, Laura was at Biogen, where she held several... Read More →


Tuesday September 28, 2021 1:15pm - 1:45pm EDT
126A

1:45pm EDT

Precision Targeting: Finding and Reaching High-Quality Patient Audiences
We've all heard the old adage "quality over quantity," but when it comes to patient audiences, it's particularly true. It doesn't matter how many people you reach if those people aren't part of your target patient group--and identifying those target patients is only set to get trickier with the introduction of new privacy measures, including the loss of third-party cookies. This panel will explore why pharma marketers should be focused on finding the right patients, and why prioritizing higher-quality engagements as a KPI of campaign success will lead to higher-quality results and measurement outcomes. We’ll also explore ways marketers can reduce waste and get their messages to clinically relevant patients—even as privacy restrictions shake up the digital media landscape.

Moderators
avatar for Juliet Zhang, PhD

Juliet Zhang, PhD

Associate Director, Analytics and Insights, Phreesia
Juliet Zhang leads the Analytics and Insights Team for Life Sciences at Phreesia, which measures the success of Phreesia’s messaging campaigns.Prior to joining Phreesia, Juliet worked in healthcare consulting and primary market research across a wide range of disease states, including... Read More →

Speakers
avatar for Meredith Carber

Meredith Carber

Director, Media Strategy and Activation, SOLVE(D)
Meredith has a diverse background and 9 years in strategic development and implementation of omni-channel marketing campaigns across financial services, retail, luxury goods, CPG and pharmaceuticals.  She brings extensive experience in team leadership and facilitating collaboration... Read More →
avatar for Jennifer Lyle, MPH

Jennifer Lyle, MPH

Associate Director, Digital Health & Innovative Alliances, Merck & Co., Inc.
Jennifer is an Associate Director in Digital Health and Innovative Alliances at Merck & Co. This role provides Jennifer with the opportunity to develop innovative partnerships with digital health companies to ensure that we can reach the right patients, at the right time, in the right... Read More →


Tuesday September 28, 2021 1:45pm - 2:15pm EDT
126A

2:15pm EDT

Panel: Incubating Internally: Pushing the Boundaries of Both Innovation and Digitization
  • Explore different models and functions for internal teams that will drive future innovation and allow new ideas to flourish and succeed 
  • How to realistically assess the viability of new business lines 
  • Learning to work with and around the inhibitors of innovation 

 

Moderators
avatar for Imran Haque

Imran Haque

Founding Partner, Mentors Fund
Imran Haque is the CEO and Founder of Sabii Digital- a Venture Building Firm. Imran is also a Founding Partner at The Mentors Fund Imran is the founder of Sabii Digital- a Venture Building Firm. Sabii Digital partners with clients in the Life Sciences, Logistics and Transportation... Read More →

Speakers
avatar for Timothy Graham

Timothy Graham

Associate Director, Omni Channel Capability Lead, Bristol-Myers Squibb
Timothy Graham has been connecting technology and healthcare to make a meaningful impact for HCPs and patients for over 15 years. In his current role with BMS, Tim leads the discovery of new channels and technologies to build capabilities for the Worldwide Omnichannel Capabilities... Read More →
avatar for Dave Guiga

Dave Guiga

Head of Respiratory & Immunology Portfolio Acceleration, AstraZeneca
Creative Thinking. Strategic Ideation. Test, Learn, Pivot. These are the critical tenants for Dave and his team as they evolve AZ’s ‘go to market models’ in a way that transcends traditional pharmaceutical marketing and sales approaches. The Portfolio Acceleration Team’s approach... Read More →
avatar for Vanessa J. Roknic, MBA, BSc (Hons)

Vanessa J. Roknic, MBA, BSc (Hons)

Director | Apis Labs, Digital Transformation & Innovation, Novo Nordisk
Vanessa is an innovative professional with over 16 years’ experience working in the healthcare industry, primarily in R&D giving her extensive knowledge in front-end drug development and regulatory requirements. Having lived and worked across 4 countries, she is a strong collaborator... Read More →


Tuesday September 28, 2021 2:15pm - 3:00pm EDT
126A

3:00pm EDT

Networking Break
Tuesday September 28, 2021 3:00pm - 3:30pm EDT
126 Foyer

3:30pm EDT

Panel: Demystify the Newest Social Media Platforms to Better Enable Community Building Through the Effective Use of Technology
  • Examining the role and risks of social media messaging in the life sciences industry  
  • Clubhouse, NextDoor and the Tiktok Doctors:  Understand the unique benefits of the newest platforms and determine which ones (if any) fit best into your overall business strategy 
  • What’s next?   Predicting the types of social interactions the patients and doctors of tomorrow will be using 

Moderators
avatar for Melissa Saw

Melissa Saw

Director of Marketing Procurement, Bayer
Melissa Saw is currently the Director of Marketing Procurement in Bayer.  In this capacity she leads the relationship between the Consumer Health’s Marketing Organization and Global Agencies to ensure best in class innovation and value creation from these power partnerships.While... Read More →

Speakers
avatar for Joyce Ercolino Archinow

Joyce Ercolino Archinow

Director, Digital Excellence, Harmony Biosciences
Joyce Ercolino Archinow is a Digital Healthcare Strategist and omnichannel marketing expert with a focus on customer experience excellence.Joyce is currently Director of Digital Excellence at Harmony Biosciences, providing the Consumer and HCP brand teams with multichannel marketing... Read More →
avatar for Milena Mitova

Milena Mitova

Digital Brand Activation & Engagement Team Lead, Merck Animal Health
Milena is a digital brand activation & engagement team lead at Merck Animal Health. She has global expertise in transitioning brick-and-mortar business processes into digital platforms to drive innovation and transformation. With over 15 years of experience in digital marketing, she... Read More →
avatar for Ryan Burchinow

Ryan Burchinow

Vice President, Paid Social, CMI Media Group
Over the past 15 years, Ryan has worked across various consumer related and regulated industries including fintech and pharma. During his tenure in the social/digital landscape Ryan has built social presences from the ground up moving from a crawl, walk, run, fly process in both the... Read More →


Tuesday September 28, 2021 3:30pm - 4:15pm EDT
126A

4:15pm EDT

Pharma Keynote with Shailja Dixit, CEO, Curio Digital Therapeutics
Speakers
avatar for Shailja Dixit

Shailja Dixit

CEO, Curio Digital Therapeutics
Dr. Dixit is a Physician Executive with more than 20 years of experience in the healthcare and life sciences industry. She has been in executive leadership at Sanofi, Allergan, and GE and has been responsible for launching a number of innovative medicines. She was voted innovator... Read More →


Tuesday September 28, 2021 4:15pm - 4:45pm EDT
126A

4:45pm EDT

Panel –Disruptive Technologies that will Shape the Future of Pharma
  • Reframing Focus: How Blockchain and AI can accelerate the road to innovation 
  • Explore how new technologies can advance the future of pharma marketing with personalized medicine
  • The New Patient Experience - Virtual and Augmented Reality

Speakers
avatar for Saad Saeed

Saad Saeed

Senior Director, Global Digital / Technology Head - Pfizer Vaccines & Medical Affairs, Pfizer
avatar for Pallavi Garg

Pallavi Garg

Vice President, Head of U.S. Marketing, Oncology, Takeda
Pallavi Garg brings more than 16 years of progressive experience in strategy, marketing and sales primarily in the pharmaceutical industry. Pallavi joined Takeda Oncology in 2020 as Vice President, Head of U.S. Marketing, and leads the marketed product portfolio of Oncology Medicines... Read More →
avatar for Dany DeGrave

Dany DeGrave

Founder, Unconventional Innovation, R&D Digital Transformation, Sanofi Pasteur
Dany is an engineer trained in biology with 20+ years of industry experience at GSK and Sanofi. In various transversal positions he supported R&D, clinical, manufacturing and regulatory. Implementing the future and making it useful for the business today is what he does. That includes... Read More →


Tuesday September 28, 2021 4:45pm - 5:30pm EDT
126A

5:30pm EDT

Closing Remarks
Tuesday September 28, 2021 5:30pm - 5:45pm EDT
126A

5:45pm EDT

Welcome Reception
Grab a drink, get some snacks and get ready to network with colleagues and peers 

Tuesday September 28, 2021 5:45pm - 6:45pm EDT
Exhibit Floor
 
Wednesday, September 29
 

7:30am EDT

Conference Registration
Pick up your badge and head into the Exhibit Floor to enjoy breakfast and networking opportunities. Visit our sponsors at their booths and set up meetings using our AI-matchmaking app. Get your caffeine fix for the busy day ahead! 

Wednesday September 29, 2021 7:30am - 8:30am EDT
Broad Street Atrium

7:30am EDT

Networking Breakfast
Head into the Exhibit Floor to enjoy breakfast and networking opportunities. Visit our sponsors at their booths and set up meetings using our AI-matchmaking app. Get your caffeine fix for the busy day ahead! 

Wednesday September 29, 2021 7:30am - 8:30am EDT
Exhibit Floor

8:30am EDT

Welcoming Remarks
Speakers
avatar for Paul Miller

Paul Miller

CEO, Questex
As CEO of Questex, Miller is responsible for shaping Questex’s growth strategy and enhancing its offerings to better serve its customers as the leading information services company focused on the experience economy. A visionary leader with a keen ability and track record of growing... Read More →


Wednesday September 29, 2021 8:30am - 8:35am EDT
120A-C

8:35am EDT

Chairperson’s Opening Remarks
Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
 Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →


Wednesday September 29, 2021 8:35am - 8:45am EDT
120A-C

8:45am EDT

Pharma Keynote: How Eli Lilly Went for the Gold
Eli Lilly joined Team USA in 2020 as a first-time sponsor for the then-upcoming Tokyo Olympics. Its campaign featured seven different Olympic athletes connected to health challenges and different brands across its portfolio. Along with the product work, Lilly debuted its first-ever corporate ad campaign during the televised opening ceremonies. Join Lilly executives as they discuss Olympics’ marketing and branding, and how Lilly went for the gold.

Speakers
avatar for Lina Polimeni

Lina Polimeni

Chief Media Officer - Lilly USA, Eli Lilly and Company
Lina Polimeni is the Chief Media Officer for Lilly USA at Eli Lilly and Company, overseeing all promotional Media and Sponsorships efforts across the portfolio of Lilly Brands, including the Olympics and Paralympics Sponsorship and Sports Marketing at Lilly. In her current role, Lina... Read More →
avatar for Megan Suttile

Megan Suttile

Director, Consumer Marketing, Eli Lilly and Company
Megan has 15+ years’ experience in developing data driven, award-winning marketing and media strategies which deliver business results while challenging the status quo. In her current role, Megan's goal is to drive authentic experiences with patients via partnerships like the Olympics... Read More →


Wednesday September 29, 2021 8:45am - 9:15am EDT
120A-C

9:15am EDT

Keynote: Unlocking Opportunity in the Convergence of Digital Health and Digital Marketing
Unlocking Opportunity in the Convergence of Digital Health and Digital Marketing 

With funding in new health tech companies at record highs and regulations around health data interoperability now in full effect, we sit at the precipice of a revolution in the way care is delivered to patients. Data and machine learning, long on the mind of healthcare marketers and providers, is poised (finally) to deliver meaningful advances in better health outcomes. In no other area of healthcare is this being realized more than in healthcare marketing. New platforms, combining the scale of the open web with privacy-focused tools that improve targeting and measurement from aggregated and anonymized health data, hold the promise to increase enrollment of rare disease patients in clinical trials, enhance patient and provider engagement, increase patient adherence and more.

Speakers
avatar for Chris Paquette

Chris Paquette

Co-Founder & CEO, DeepIntent
Chris Paquette’s entire career has revolved around the confluence of healthcare, advertising and technology. He is the Chief Executive Officer of DeepIntent, a marketing technology company that he co-founded on the principle that marketing technology can measurably improve the lives... Read More →


Wednesday September 29, 2021 9:15am - 9:45am EDT
120A-C

9:45am EDT

The Digitization of Healthcare (Communication): Where Are We Now?
There has been a dramatic increase in the rate of change with regards to healthcare providers utilizing digital technologies in their clinical practice. As such, the 'modern physician' of 2021 (and beyond) has very unique needs. This session explores how practicing medicine today is substantively different than at any other time in our past and focuses on best practices for engaging modern healthcare providers.

Speakers
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity


Wednesday September 29, 2021 9:45am - 10:15am EDT
120A-C

10:15am EDT

Networking Break
Wednesday September 29, 2021 10:15am - 10:45am EDT
Exhibit Floor

10:45am EDT

Social Health: Pharma’s New Patient Journey
Patients are seeking dynamic, ever-changing connections, driven by online health communities and health leaders, that have reinvented the patient journey - and pharma's role in it. With industry experience from GSK's Darielle Ruderman, lived experience from AtopicDermatitis.net advocate Raelle Brown, and new survey data, Health Union’s Jack Barrette will explore pharma's opportunity in the new social health patient journey.

Speakers
avatar for Jack Barrette

Jack Barrette

Chief Innovation Officer, Health Union
Jack Barrette is a lifelong health marketer, serial entrepreneur, and internet pioneer with a passion for improving health and healthcare through the power of social health. He is now Chief Innovation Officer at Health Union, the world’s leading force in social health that acquired... Read More →
avatar for Darielle Ruderman

Darielle Ruderman

Consumer Marketing Lead, GSK
Darielle has been a leader in Pharma Consumer Marketing for more than 20 years, leading campaigns for more than a dozen brands. She has extensive experience leveraging consumer insights to develop patient positioning, strategy, and effective campaigns across multiple products, targets... Read More →
avatar for Raelle Brown

Raelle Brown

Advocate, AtopicDermatitis.net
Raelle (Ray-L) Brown also known by her eczema focused Instagram name, Woke Within Skin has had moderate to severe eczema since birth. She also has been diagnosed with severe asthma since the age of 7 along with allergies.What has truly uplifted her is the "Woke” (or Aware) Within mindset that she has adopted and now promotes online. Being “Woke Within” for your... Read More →


Wednesday September 29, 2021 10:45am - 11:15am EDT
120A-C

11:15am EDT

Pharma and ESG: What’s New and Next in Environmental, Social and Governance Initiatives
Pharma ESG, or environmental, social and governance, efforts have taken on added importance over the past several years, and especially during the pandemic. Investors and consumers expect more from drugmakers—and many are stepping up to the challenge. Join us for a panel discussion not only about the rising importance of ESG, but also about specific efforts and how drugmakers are doing well while doing good.

Speakers
avatar for Brad Hecht

Brad Hecht

EVP Global Advisory and Content, RepTrak
Brad Hecht is the EVP, Global Content and Advisory, at The RepTrak Company. In this role, he leads RepTrak’s global research initiatives, content creation and client advisory. Mr. Hecht is a seasoned executive with an intense passion for building, growing and managing scalable... Read More →
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing... Read More →
avatar for Patrice Matchaba, MD

Patrice Matchaba, MD

Head, US Corporate Responsibility and President, Novartis US Foundation, Novartis
Patrice Matchaba, MD is President of the Novartis US Foundation and Head of Corporate Responsibility. Prior to that he was the Novartis Group Head of Global Health and Corporate Responsibility (GH&CR) from 2017-2021. In this role Patrice helped integrate the Novartis Access Principles... Read More →


Wednesday September 29, 2021 11:15am - 12:00pm EDT
120A-C

12:00pm EDT

The Evolving Patient Experience: Using Data and Digital to Better Understand and Partner with Patient Communities
A silver lining from the COVID-19 global pandemic is digital acceleration in the healthcare industry. Analysts estimate 35-40% of medical care in the US that has been historically delivered in person could now be virtualized. Supercharging a trend toward reducing friction for patients, our industry has arrived at a transformational moment with the ability to redefine the future of healthcare. This session will discuss how data and digital are leveraged to design and measure the impact of investing in more positive patient experiences and more integrated, multi-channel activations. 

Speakers
avatar for David Magrini

David Magrini

Group President, Global Integrated Solutions, Real Chemistry
David Magrini is the President, CRM & Customer Solutions at Real Chemistry and a member of the Executive Leadership team. In this role, David is responsible for developing a capability and accompanying solutions for a scalable CRM offering that will support healthcare clients, supporting... Read More →
avatar for Mary Michael

Mary Michael

Vice President of Stakeholder Management & Patient Advocacy, Otsuka
As Vice President of Stakeholder Management & Patient Advocacy at Otsuka America Pharmaceutical, Inc. (OAPI), Mary has the unique opportunity to work with trailblazing leaders both inside and outside the clinic walls to create innovative patient-centered solutions. It is her responsibility... Read More →


Wednesday September 29, 2021 12:00pm - 12:30pm EDT
120A-C

12:30pm EDT

Networking Lunch
Head to the Exhibit Hall to participate in the strolling lunch. Lunch will feature food options with no fork and knife required - giving you more time to expand your network as you move around the exhibit hall. Need to give your feet a break? Our Matchmaking Zone will have tables and chairs so that you can meet with other delegates and sponsors one on one. Don't forget to use the matchmaking app to find connections!   

Wednesday September 29, 2021 12:30pm - 2:00pm EDT
Exhibit Floor

2:00pm EDT

The Future of HCP Engagement: New Innovations for a Shifting Dynamic
Rep access and HCP engagement are moving targets today: While only 10% of HCPs say they want to return to pre-COVID norms for in-person meetings, at the same time they’re finding pharma support services more helpful than ever before. Given declining in-person HCP access and increased HCP appetite for digital tools and support services, brand marketers must consider new strategies to engage HCPs. During this session Linda Ruschau, with input from healthcare providers, will share new digital innovations for the back office designed to offer unprecedented HCP access and engagement amid today’s shifting dynamics. Attend to learn how HCPs are leveraging digital technology to get updates on cutting-edge treatments and important new therapies, how HCPs view pharma as a key partner and how your brand can build brand awareness among HCPs and impact prescribing habits

Speakers
avatar for Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint
As Chief Client Officer, Linda leads a national sales and client service team in helping brands impact patient-physician dialogue, drive patient engagement and create sustainable success for pharma, OTC and CPG clients. She brings over 25 years of experience in pharmaceutical marketing... Read More →


Wednesday September 29, 2021 2:00pm - 2:30pm EDT
120A-C

2:30pm EDT

Using Health Information to Reduce Health Inequities
The COVID-19 pandemic shined a strong light on American health disparities — and simultaneously highlighted the mighty power of information in narrowing the existing gap. With that, there is renewed opportunity for healthcare professionals, publishers, and pharma marketers to evolve their thinking around how health content is created and disseminated. Which methods and strategies are most impactful?

In this panel discussion, leaders in the field will discuss their learnings and unveil practical actions that they — and others — can take to evolve their approach and create positive change towards health equity.

Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
 Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →
avatar for Christina Jones

Christina Jones

Integrated Customer Engagement & Digital Innovation, Merck Oncology, Merck
A dynamic, cross-functional leader with 25+ years of pharmaceutical and biotech experience, Christina is an accomplished sales and marketing leader, focused on building Total Market Strategies and engagement platforms.Her unique talent lies in her breadth of experience in leveraging... Read More →
avatar for Sara Michael

Sara Michael

Vice President and General Manager, Verywell Health
Sara Michael is Vice President and General Manager of Verywell Health. Previously, she was Senior Director of Content Integrity at Dotdash. Before joining Dotdash in 2019, she led content integrity initiatives at Healthline Media. Previously, she was VP of Content at a healthcare... Read More →
avatar for Dr. Shamard Charles, MD, MPH

Dr. Shamard Charles, MD, MPH

Verywell Journalist and Anti-Bias Review Board Member
Dr. Shamard Charles, MD, MPH, is a public health doctor with over five years of experience in health promotion and health communications. He served as a senior health journalist for NBC News, leading the network’s health and medical coverage including groundbreaking reporting during... Read More →


Wednesday September 29, 2021 2:30pm - 3:10pm EDT
120A-C

3:10pm EDT

Networking Break
Wednesday September 29, 2021 3:10pm - 3:40pm EDT
Exhibit Floor

3:40pm EDT

D2Me: Unlocking Data-driven Insights to Create Better Outcomes
The challenges in accessing physicians’ offices and the undergoing data privacy revolution are making Pharma marketing more complex than ever before. Creating highly targeted audience segments and developing messaging that takes into account audience behaviors and mindsets is a crucial initiative that health brands need to master in order to implement modern marketing tactics. Dentsu health will discuss:
  • How brands can create audience segments quickly and precisely utilizing direct integrations with identity and data providers
  • How HCP and consumer datasets combined can help pharma brands create new and more effective Rx measurement models
  • How insights about different audiences can inform the optimized orchestration of HCP and consumer facing experiences

Speakers
avatar for Matt McNally

Matt McNally

Global President, dentsu health
Matt has dedicated his entire career to the healthcare industry and is now leading dentsu’s health and wellness business globally. Matt has a proven track record of helping companies and brands transform their businesses to better meet the needs of consumers, patients, caregivers... Read More →


Wednesday September 29, 2021 3:40pm - 4:10pm EDT
120A-C

4:10pm EDT

Panel: Driving Digital Transformation and Innovation
  • Examine what falls under the “digital” umbrella and discuss which groups are best positioned to drive digital uptake and investment across the company   
  • Understand the role of the digital innovation officer 
  • Explore the pros and cons of various models and hear how to best accelerate your digital transformation journey       
  • Define value, key outcomes, and metrics to move the needle in your digitalization plan 

Speakers
avatar for Daniel Rothman

Daniel Rothman

Chief Information Officer & Chief Digital Officer, Sumitovant Biopharma, Inc.
Dan is an innovative leader with a proven track record of leveraging technology to drive digital and behavioral transformation across businesses. He is highly skilled at building and inspiring teams to achieve organizational growth through technology and has specific expertise in... Read More →
avatar for Alison Reichert

Alison Reichert

Head, Digital & Omnichannel Marketing, US Oncology, Takeda Oncology
Alison has more than 15 years of diverse experience in digital strategy, marketing, and innovation in healthcare. She joined Takeda in 2021 as the Head of Digital and Omnichannel Marketing, US Oncology, and leads the development and implementation of the digital strategy for the marketed... Read More →
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
 Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →


Wednesday September 29, 2021 4:10pm - 4:50pm EDT
120A-C

4:50pm EDT

Closing Remarks
Wednesday September 29, 2021 4:50pm - 5:00pm EDT
120A-C

5:00pm EDT

Cocktail Reception
Join speakers, sponsors and attendees in the Exhibit Hall and enjoy some drinks and snacks while you find new connections and meet old friends. 

Wednesday September 29, 2021 5:00pm - 6:00pm EDT

7:00pm EDT

Fierce Pharma Marketing Awards
DRUM ROLL......it's the night when the winners of the 2021 Fierce Pharma Marketing Awards will be revealed! Don't miss out on this evening of entertainment and celebration as we reveal the individuals, teams and companies that are leading the way in all facets of pharmaceutical marketing and advertising.  

Wednesday September 29, 2021 7:00pm - 9:00pm EDT
121A-C
 
Thursday, September 30
 

8:00am EDT

Networking Breakfast
Did you enjoy yourself at the Fierce Pharma Marketing Awards? Need a pick me up? Head into the Exhibit Hall for some coffee and breakfast. Get your day started with networking and booth visits then head into sessions. 

Thursday September 30, 2021 8:00am - 9:00am EDT
Exhibit Floor

9:00am EDT

Extended Networking
Take advantage of this built-in networking time to start your day with 1-on- in-person meetings powered by our intelligent AI matchmaking conference app, Brella and meet with your most relevant connections to swap ideas and grow your network.  

Thursday September 30, 2021 9:00am - 9:30am EDT
Exhibit Floor

9:30am EDT

Data Analytics Chair Opening Remarks
Speakers
avatar for Jon Bambalas

Jon Bambalas

Vice President, Business Development, PRECISIONxtract
Jon Bambalas is Vice President, Business Development for Engagement Solutions at PRECISIONxtract. Jon has 20 years of industry experience including; sales, sales training, sales leadership, brand management & strategy, multi-channel marketing, digital marketing and market access marketing... Read More →


Thursday September 30, 2021 9:30am - 9:40am EDT
125

9:30am EDT

Digital Health Track Opening Remarks
Thursday September 30, 2021 9:30am - 9:40am EDT
126A

9:30am EDT

HCP Engagement and Patient Solutions Chair Opening Remarks
Speakers
avatar for Greg Smith

Greg Smith

Chief Revenue Officer, DeepIntent
Greg Smith is Chief Revenue Officer at DeepIntent and a veteran online advertising executive who brings both Fortune 500 and entrepreneurial experience to his healthcare clients. Prior to DeepIntent Greg was a Senior Advisor in the Consumer Tech and Media Practice at McKinsey & Company.Greg... Read More →


Thursday September 30, 2021 9:30am - 9:40am EDT
120A-C

9:30am EDT

Omnichannel Engagement Chair Opening Remarks
Speakers
avatar for Matt McNally

Matt McNally

Global President, dentsu health
Matt has dedicated his entire career to the healthcare industry and is now leading dentsu’s health and wellness business globally. Matt has a proven track record of helping companies and brands transform their businesses to better meet the needs of consumers, patients, caregivers... Read More →


Thursday September 30, 2021 9:30am - 9:40am EDT
121B-C

9:40am EDT

Successfully Implementing Cloud-Based MDM for Efficient Real-Time Delivery
  • Customer centricity – What does good look like? How does MDM play a role?
  • Moving to the Cloud to support enterprise-wide records & users
  • MDM at Scale – how to deliver in a global organization
  • Real time delivery of data to business units, medical professionals & customers for increasing efficiencies

Speakers
avatar for A.J. Varganin

A.J. Varganin

Director, Digital Analytics and Platforms - MDM, Pfizer
Currently, A.J. Varganin is the Director, Engineering – Master Data Management in Pfizer’s Digital Analytics, Tools, & Platform group and is responsible for innovation, integration, and implementations. Since joining Pfizer in 2006, he has held various positions/roles in data... Read More →


Thursday September 30, 2021 9:40am - 10:10am EDT
125

9:40am EDT

Integrating Digital Support to Enhance the Patient Journey
Digital patient engagement is not only a growing strategic initiative for pharma companies but is proving to be an impactful value driver. But adding a digital platform requires a coordinated program to connect and drive a robust patient population. If done right, digital solutions and strategic partnerships can become critical components of a comprehensive patient-care platform that connects patients to healthcare services and supports them throughout their journey. And the results of those interactions can yield significant returns for pharma organizations.

In this session, Medisafe CEO Omri Shor discusses how pharma companies can calculate the value of those digital-patient interactions, and how partnerships provide a connection from human to digital engagement. Sage Growth CEO Dan D’Orazio shares his expertise in creating economic impact models that help pharma companies understand the value of investing in digital solutions, and the use cases that indicate the continued growth of digital platforms within the pharma industry. Pleio VP of Client Services, Abby Reynolds, joins the conversation to share how their programs focus on the critical first 90 days coordinating with pharmacies to allow for a human hello-to-a-digital embrace driving volume into digital solutions

Speakers
avatar for Dan Dorazio

Dan Dorazio

CEO, Sage Growth Partners
avatar for Abby Reynolds

Abby Reynolds

VP Client Services, Pleio
avatar for Omri Shor

Omri Shor

CEO, Medisafe
Omri Shor is co-founder and CEO of Medisafe, a leading digital therapeutic companion company helping patients manage their treatment journey and medication therapies.  As CEO, Omri works with major drug manufacturers to help patients manage their medications, a $300B problem in the... Read More →


Thursday September 30, 2021 9:40am - 10:10am EDT
126A

9:40am EDT

Patient-Centricity in Marketing: Synthesizing Real-World Evidence to Optimize Digital Performance
The rapidly changing dynamics of the digital ecosystem requires a new approach to marketing that translates patient and physician behaviors into measurable and actionable insights. In this session, hear how leading digital companies are synthesizing real-world clinical data and patient journeys to -
  • Identify critical waypoints along the patient care pathway that maximizes brand exposure and opportunity
  • Redefine measurement strategies and metrics with real-world clinical signals
  • Generate massive ROI with patient-centered messaging and positioning

Moderators
avatar for Bill Evans

Bill Evans

Chief Marketing Officer, Komodo Health
Bill Evans is the Chief Marketing Officer (CMO) for Komodo Health. He is responsible for overseeing all corporate brand marketing and communications, as well as leading the integrated marketing efforts to drive awareness and demand for Komodo Health’s innovative portfolio of solutions... Read More →

Speakers
avatar for Ryan Slipakoff

Ryan Slipakoff

Chief Transformation Officer, Klick Health
avatar for Michelle Martin

Michelle Martin

Director, Product Marketing, Applied VR
Michelle is a diverse marketing professional who has been working in medical device for over 14 years. She has managed product marketing, international marketing communications, graphic design, clinical writing, project management, and marketing operations for Fortune 500 companies... Read More →


Thursday September 30, 2021 9:40am - 10:10am EDT
120A-C

9:40am EDT

Turning Your Tactical Plan into an Omnichannel Strategy: Innovative Insights from an Unexpected Source
Omnichannel strategies allow HCP, Non-Personal, Market Access and Consumer marketers to better integrate their key messages into patients’ and providers’ daily lives. What strategies are most effective for driving desired actions? This session explores best practices for omnichannel marketing, drawing insight from an unusual source that pioneered many of the omnichannel tactics used today: World Wrestling Entertainment.

Speakers
avatar for Angelo Campano

Angelo Campano

SVP & Principal, Agency Channels, OptimizeRx
As SVP & Principal, Agency Channels at OptimizeRx, Angelo is a trailblazer in innovation and leadership in EHR Workflow and Hub Services, with deep expertise in strategy, implementation and optimization. Through his extensive work with EHR platforms such as Epic and Meditech, as well... Read More →
avatar for George C.D. Griffith

George C.D. Griffith

Co-Founder and Chief Strategy Officer, ConneXion360
George C.D. Griffith has worked in the biopharmaceutical industry specializing in HCP engagement for 29 years. During this time, he has worked on both the biopharma and the agency sides of the industry. After earning his Bachelor of Science in Communications from East Carolina University... Read More →


Thursday September 30, 2021 9:40am - 10:10am EDT
121B-C

10:10am EDT

Fireside Chat with Trish Bousfield, Chief Information Officer at Hikma Pharmaceuticals
  • Build a foundation: Forecasting and scenario planning to develop models that can be a hub that anchors everything
  • Use data science to direct sales and marketing to the next best action
  • Explore the use of data insights and machine learning to create relevant content and add context to the content supply chain

Speakers
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →
avatar for Trish Bousfield

Trish Bousfield

Chief Information Officer, Hikma Pharmaceuticals
As the Chief Information Officer for Hikma, Trish Bousfield is responsible for overseeing all aspects of Hikma's IT strategy and operations including infrastructure, investments, processes and talent. Leading an IT organisation that seamlessly integrates Hikma's business activities... Read More →


Thursday September 30, 2021 10:10am - 10:40am EDT
125

10:10am EDT

A Digital Health Silk Road? The Potential of China’s Digital Health Market
Faced with an aging population, China has increasingly recognized the important role technology will play in healthcare and started shaping policies for digital health; home of dozens of mega digital platforms for every aspect of life, from payment (Alipay), social networking (WeChat), news consumption (Toutiao), entertainment (Douyin/TikTok), travel (Ctrip), to shopping (Meituan, PinDuoDuo), China also boasts one of the most digitally native population with a similar appetite for health tech. What resulted is an exciting and rapidly growing digital health market.

However, information in English about this gargantuan market has been elusive at best. Most western digital health news channels today focus on covering developments from Europe and North America. In this presentation, Lauren will share:
  • Status of China’s digital health market
  • Snapshots of selected players
  • Areas of great potential for patient impact

Speakers
avatar for Lauren Li

Lauren Li

Global Head of Digital Health, Ipsen
 Lauren Li is Global Head of Digital Health at Ipsen Biopharmaceuticals, where she leads a team to create "beyond the drug" solutions for patients, caregivers, physicians, and payors. Prior to Ipsen, she held multiple biotech commercial roles at Amgen in the U.S. and in Europe, spanning... Read More →


Thursday September 30, 2021 10:10am - 10:40am EDT
126A

10:10am EDT

Lessons for Pharma on the Customer Experience
  • Understand how pharma marketing is transforming their digital approach and what you can learn from other sectors
  • Know what the differences are between pharma and other industries including varying degrees of scrutiny and privacy concerns
  • What we should (and shouldn’t) adopt from other sectors to improve the customer experience

Speakers
avatar for Jessica Saperstein

Jessica Saperstein

Head of Customer Experience & Consumer Marketing, Novartis
Jessica Saperstein leads the Customer Experience and Marketing at Novartis. In this role, she is accountable for marketing innovation across multiple brand indications and channels. Jessica’s team is focused on applying digital tools to improve marketing efficiency and enhance the... Read More →


Thursday September 30, 2021 10:10am - 10:40am EDT
120A-C

10:10am EDT

Presentation: Creative and Compliant: Develop a Social Media Strategy that Minimizes Regulatory Risk and still Optimizes the User Experience
  • Develop solutions to engaging on social media, agnostic of platform, that is in-line with regulatory considerations 
  • Develop business-friendly guidelines to ensure efficient content turn-around 
  • Leverage data analytics to inform decision making, create compliant Documents, and adopt Innovative Regulatory and Compliance Solutions  
 

Speakers
avatar for Eugenia Blackmon, Esq

Eugenia Blackmon, Esq

Executive Director, Social Media & Digital Health, Abbvie
 Attorney & community leader, Eugenia Blackmon, Esq. is a high-functioning professional that values relationships. Prior to joining AbbVie, Eugenia was General Counsel and Compliance Director for UniWorld Group Inc., the longest standing multicultural advertising agency in the United... Read More →
avatar for Moulakshi Roychowdhury, Pharm.D., J.D.

Moulakshi Roychowdhury, Pharm.D., J.D.

Executive Director, Regulatory Affairs, U.S. Advertising & Promotion, Allergan Aesthetics, an AbbVie Company
Moulakshi (Mou) Roychowdhury, Pharm.D., J.D. is the Executive Director of Regulatory Affairs, US Advertising & Promotion at Allergan Aesthetics, an AbbVie Company and leads a team of professionals who advise the company on FDA regulations.  Moulakshi is passionate about finding creative... Read More →


Thursday September 30, 2021 10:10am - 10:40am EDT
121B-C

10:40am EDT

Interactive Group Discussion: Data Analytics Track
This conversational style session will serve as an opportunity for attendees to highlight their core
responsibilities within product development teams at their company and benchmark their practices in accordance with other organizations and industry standards.

Thursday September 30, 2021 10:40am - 11:10am EDT
125

10:40am EDT

Connected Patients Achieve Optimal Medication Success
Empowering patients and healthcare support teams to overcome medication challenges and stay on therapy goes beyond simple reminder messages and pill boxes. Integrated tech-based solutions drive timely and proactive health interventions necessary for managing complex and life-saving specialty medications in the long term. Smart devices that are easy to use and passively collect data in real-time drive proactive health intervention that help patients through issues so they can stay on therapy and avoid unnecessary discontinuations and switches. In this session Astra-Zeneca and Biologics specialty pharmacy will share their experience providing the AdhereTech Aidia SystemTM to cancer patients.
  • Learn how integrated smart technology with live pharmacy intervention reduces early discontinuation, increases duration-on-therapy and reduces gap days between refills.
  • Explore the patient journey and challenges that get in the way of optimal adherence and consistency.
  • Discover how pharma, smart technology companies and specialty pharmacies work together to implement and support patients using real-time data and early intervention.



Moderators
avatar for Lyndi Hirsch

Lyndi Hirsch

Chief Marketing Officer, AdhereTech
Lyndi Hirsch is Chief Marketing Officer at AdhereTech. In this role, she is responsible for driving sustained growth for the company’s product portfolio across all stages of the product lifecycle. She also spearheads patient engagement and support initiatives designed to improve... Read More →

Speakers
avatar for Jeffrey Kohout

Jeffrey Kohout

Senior Director, National Channel Account Team, AstraZeneca
Jeff Kohout is a Senior Director of Specialty Pharmacy and leads the National Account Director Team responsible for managing accounts throughout the AstraZeneca Specialty Pharmacy network. Jeff joined AstraZeneca in 2004 and has held various leadership roles in Sales, Commercial Operations... Read More →
avatar for Cori Hawkins, Pharm D

Cori Hawkins, Pharm D

Director of Clinical Solutions, Biologics Inc.
Cori Hawkins, Pharm D is the Director of Clinical Solutions at Biologics Specialty Pharmacy. She is inspired by the oncology patients she has served over the past 6 years and truly believes empowering patients through education sets them up for success. Her professional interests... Read More →


Thursday September 30, 2021 10:40am - 11:10am EDT
126A

10:40am EDT

Patients are Driving Their Treatment Journey. Learn How Pharma can Ensure They are Along for the Ride.
Consumers are becoming more responsible and engaged in their healthcare journey as patients turn to others who have the same health conditions; with increasing interest in connecting with and learning from each other. And with the Internet’s distribution of knowledge, especially with rare conditions, patients can know more than their doctors. Patient learning of alternative treatments has gone mainstream through online conversations.
Accelerated by the pandemic, peer-to-peer medical conversations provides an opportunity for pharma brands to drive deeper, more influential engagement. Join Dawn Lacallade to learn how to:
  • Communicate with patients in their own language
  • Build trust and inspire action by leveraging the age-old need to connect
  • Extract the value of influencer programs
  • Create marketing programs built to be amplified

Speakers
avatar for Dawn Lacallade

Dawn Lacallade

Chief of Social Strategy, VP, Healthcare, LiveWorld
Dawn works with clients to develop innovative, tailored social media strategies that connect and engage patients, caregivers and HCPs to deliver patient value and business results. Her extensive healthcare and pharma experience enables her to direct a specialized team focused on creating... Read More →


Thursday September 30, 2021 10:40am - 11:10am EDT
120A-C

10:40am EDT

Reimagining Marketing Strategy for Established Brands
Until now, there has been a misperception that brands that are nearing loss of exclusivity need to get “put out to pasture.” But there is still time to recognize a great deal of value in these brands, and implementing a promotional mix to optimize spend will continue to drive sales and increase brand loyalty. Further, the concept of the “mature” brand is evolving, with assets in the prime of life – but outside a developer’s core strategy – merging with later-in-life brands to become known as the Established Brand category. This blended spectrum of assets can benefit from a similar approach to extend their life and contribution to the company’s bottom line. This session will uncover how you can plan and implement a comprehensive omnichannel strategy to support these brands into their maturity with great success.

Speakers
avatar for Stacy Hartung

Stacy Hartung

Vice President, Omnichannel Strategy, Kinetic™, Syneos Health®
Stacy Hartung is an omnichannel program strategist in Kinetic, the modern customer engagement capability at Syneos Health. She and her team leverage advanced targeting, analytics and the latest technologies to address business-critical challenges with greater precision, efficiency... Read More →
avatar for Rishi Manchanda

Rishi Manchanda

Vice President, Omnichannel Strategy, Kinetic™, Syneos Health®
Rishi has over 10 years of experience in the life sciences domain, focusing on helping  clients understand the customer and consumer journey. He has spent most of his  professional life in the digital analytics space, understanding and providing his clients  with a unified view... Read More →


Thursday September 30, 2021 10:40am - 11:10am EDT
121B-C

11:10am EDT

Networking Break
Thursday September 30, 2021 11:10am - 11:40am EDT
Exhibit Floor

11:40am EDT

Omni-Channel Data Modeling for Marketing
  • Understand typical pitfalls and challenges in managing and modeling Omni-Channel data for creating connected customer experiences
  • Explore key guiding principles and consideration to help the organization manage and accelerate the value of Omni-Channel data capabilities
  • Discuss what marketers can do to support Omni-Channel data management and enhance customer experiences

Speakers
avatar for Michael Kirzhner

Michael Kirzhner

Associate Director, HCP Omni-channel and Digital Analytics Solutions, Abbvie
Michael is an innovative and strategic technology leader focused on Digital Transformation, Omni-Channel and Digital Analytics technologies.Michael currently is an Associate Director, HCP Omni-Channel and Digital Analytics Solutions and partners with AbbVie's Commercial Analytics... Read More →


Thursday September 30, 2021 11:40am - 12:10pm EDT
125

11:40am EDT

Successfully Commercialize and Achieve Predictive Reimbursement and Access for Digital Therapeutics
The question that no one has cracked just yet – ‘How are digital therapeutics going to get paid for’? With numerous market opportunities including payers, employers, digital formularies, OTC and more, this discussion will dive into exactly what it will take for digital therapeutics to achieve reimbursement and successful commercialization.
  • How DTx companies effectively approach and work with payers for reimbursement
  • Opportunities for reimbursement and taking a closer look at the current success stories
  • Streamline the route to reimbursement to enable increased coverage for digital interventions
  • Successfully create an indivisible distribution
  • Strategies for overcoming the greatest challenges when considering reimbursement for both DTx companies and payers
  • Define how coverage differs from prescription and non-prescription digital therapies
  • Looking to the future: Are we on the road to national reimbursement for digital therapeutics?

Speakers
avatar for Laura Randa

Laura Randa

Chief Commercial Officer, Curio Digital Therapeutics Inc.
Laura E. Randa serves as Chief Commercial Officer at Curio Digital Therapeutics.  Curio is a Digital Therapeutics women’s mental health company with a digital health focus.   Ms. Randa is a seasoned health care and life sciences healthcare executive with three decades... Read More →


Thursday September 30, 2021 11:40am - 12:10pm EDT
126A

11:40am EDT

Interactive Group Discussion: Omnichannel Engagement Track
This conversational style session will serve as an opportunity for attendees to highlight their core
responsibilities within product development teams at their company and benchmark their practices in accordance with other organizations and industry standards.

Thursday September 30, 2021 11:40am - 12:10pm EDT
121B-C

11:40am EDT

Panel: Redefine HCP Communication and Engagement through the Development of Dynamic, Personalized, and Results-Driven Content
  • Create a valuable impact on customer experience by creating an emphasis on value-based content 
  • Take a deep dive in to other industries to analyze their engagement models and how we can learn from them 
  • Balance metrics and structure to ensure enhanced customer engagement 
 

Moderators
avatar for Kelli Tea

Kelli Tea

Executive Director, Commercial Development, Protara Therapeutics
Protara Therapeutics is a clinical-stage biotech company committed to identifying and advancing transformative therapies for people with cancer and rare diseases with limited treatment options. Kelli is presently responsible for establishing, implementing, and managing the commercial... Read More →

Speakers
avatar for Ofer Waks

Ofer Waks

Director, Digital Strategy and Innovation, Pfizer
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity
avatar for Lars Merk

Lars Merk

Sr. Director, Omnichannel Strategy & Optimisation, Astrazeneca
Lars Merk is the Global Director of Omnichannel Strategy for Astra Zeneca. He is known for driving innovation and business results by maintaining both marketing discipline and customer focus in his roles over the years. Lars has consistently been recognized by the industry as an innovative... Read More →


Thursday September 30, 2021 11:40am - 12:20pm EDT
120A-C

12:10pm EDT

Accelerate the Value of Data: Explore Different Models for Collecting and Operationalizing Data
  • Buy vs. Build: Debate the advantages and disadvantages of different methods of gathering data 
  • Examine the specific data points needed from various platforms to inform campaign success 
  • How to build data assets that are functional for a multitude of purposes and maximize the value of the data collected 
  • Leverage real-time data and advanced RWE analytics to extract deeper insights from rich data sets 

Moderators
avatar for Kashif Zafar

Kashif Zafar

Director, Data Strategy, Management, and Governance, US Commercial Pharmaceuticals, GSK
Kashif Zafar is an accomplished transformation leader with extensive experience in leading global teams for data strategy & management, data governance, information architecture, analytics, commercial data, and innovation for global pharmaceuticals, medical devices, and management... Read More →

Speakers
avatar for Jon Bambalas

Jon Bambalas

Vice President, Business Development, PRECISIONxtract
Jon Bambalas is Vice President, Business Development for Engagement Solutions at PRECISIONxtract. Jon has 20 years of industry experience including; sales, sales training, sales leadership, brand management & strategy, multi-channel marketing, digital marketing and market access marketing... Read More →
avatar for Mayank Misra

Mayank Misra

Head of Business Insights & Analytics, Takeda
Mayank leads the Business Insights & Analytics function for US at Takeda Oncology with the mandate to support Medical, Patient Value and Access, Sales, and Marketing.The functions remit includes forecasting, competitive intelligence, primary research, secondary brand insights, payer... Read More →
avatar for Michael Kirzhner

Michael Kirzhner

Associate Director, HCP Omni-channel and Digital Analytics Solutions, Abbvie
Michael is an innovative and strategic technology leader focused on Digital Transformation, Omni-Channel and Digital Analytics technologies.Michael currently is an Associate Director, HCP Omni-Channel and Digital Analytics Solutions and partners with AbbVie's Commercial Analytics... Read More →


Thursday September 30, 2021 12:10pm - 12:50pm EDT
125

12:10pm EDT

Panel: How Pharma can Operationalize a Telehealth Strategy to Enhance Access and Improve the Customer Experience
Moderators
avatar for Heather Landi

Heather Landi

Senior Editor, Fierce Healthcare
Heather Landi is a senior editor at Fierce Healthcare, responsible for the entire daily Fierce Healthcare brand and related team of editors. She also oversees the team’s coverage of health IT and digital health news and trends across the country. She has covered the healthcare technology... Read More →

Speakers
avatar for Charles Gedeon

Charles Gedeon

Chief Technology Officer | Co-Founder, Prescribery Corp
Charles is the Chief Technology officer at Prescribery. At Prescribery Charles bridges the gap between technology and human experience. Focusing on perfecting remote patient care in building innovative prescribing software. Charles’s experiences are in tech start ups in various... Read More →
avatar for Dr. Patrick Carroll

Dr. Patrick Carroll

Chief Medical Officer, Hims & Hers
Dr. Patrick Carroll is the Chief Medical Officer at Hims & Hers where he oversees clinical programs, quality assurance, and healthcare collaborations. Formerly, he was the Group Vice President/Chief Medical Officer at Walgreens where he oversaw the retail clinic business unit as well... Read More →
avatar for Paul Theisen

Paul Theisen

Chief Executive Officer, Populus Media, Inc.
Paul Theisen is a serial start-up founder and healthcare media executive. He co-founded Populus Media in 2019 and, with his veteran team of co-founders, integrated virtual care into a media platform unlike any other in the market. In 2020, the firm acquired Firefly XD, a highly innovative... Read More →


Thursday September 30, 2021 12:10pm - 12:50pm EDT
126A

12:10pm EDT

Panel: Effective Integration of Medical and Commercial in Omnichannel Engagement
  • Examine the best methods to customize content and integrate personalized messaging for use across multiple channels
  • Explore the partnership between MSLs and marketing to inform the brand strategy
  • Optimize content by using data analytics to inform decision-making across channels

Moderators
avatar for Rebecca Lamboy

Rebecca Lamboy

Associate Director, Worldwide Omni Channel Experience, Social Media Lead, Bristol Myers Squibb

Speakers
avatar for Sheyda Karvar

Sheyda Karvar

Head of Media, Fingerpaint
Sheyda is a powerhouse delivering deep knowledge in the realms of both digital marketing and media. For nearly a decade, she has led omnichannel media planning and buying across digital, print, traditional and advanced TV, social, and OOH/POC for everything from hyper-targeted rare... Read More →
avatar for Steven Xie

Steven Xie

Director, Omni Channel Marketing, Biohaven Pharmaceuticals
Steven is a seasoned healthcare marketer who’s passionate about using digital technology to transform brand storytelling and human engagement. Steven currently leads omni channel marketing for Nurtec ODT at Biohaven Pharmaceuticals. He orchestrated more than 20 pharma-first omni... Read More →


Thursday September 30, 2021 12:10pm - 12:50pm EDT
121B-C

12:20pm EDT

Panel: The Evolution of Patient Support Services in a Post-COVID Era
  • Using patient engagement and education technologies, to improve patient communications and experience. 
  • Discuss how to ensure populations without access to virtual care aren’t left behind as telehealth increasingly becomes the new normal in the healthcare industry 
  • Discuss the role of Marketers and advertising technology to foster equitable, relevant, and coordinated delivery of communications to patients and physicians
  • Understand how industry stakeholders should evolve their efforts to accommodate the patient  
  • Meet the growing expectation for greater access to personalized, convenient services   

Moderators
avatar for Melissa Saw

Melissa Saw

Director of Marketing Procurement, Bayer
Melissa Saw is currently the Director of Marketing Procurement in Bayer.  In this capacity she leads the relationship between the Consumer Health’s Marketing Organization and Global Agencies to ensure best in class innovation and value creation from these power partnerships.While... Read More →

Speakers
avatar for Katrina Sergeev Gary, CPXP

Katrina Sergeev Gary, CPXP

Director of Patient Marketing & Engagement, argenx
Katrina Gary began her career in the pharmaceutical industry in 2005. Since then, she has held multiple roles in Sales & Marketing with companies including Astellas, Sun Pharmaceuticals and Almirall, gaining valuable experience in orphan diseases, neuroscience and dermatology.In 2019... Read More →
avatar for Carrie Craigmyle

Carrie Craigmyle

SVP Client Strategy, DeepIntent
With more than 25 years experience in media, marketing and CRM, Carrie Craigmyle is DeepIntent’s SVP of Strategy. Carrie has spent the majority of her career at media and creative agencies including PHD, an Omnicom Media Group company, where she led healthcare and pharma brands... Read More →


Thursday September 30, 2021 12:20pm - 1:00pm EDT
120A-C

12:50pm EDT

Networking Lunch
Thursday September 30, 2021 12:50pm - 2:00pm EDT
Exhibit Floor

2:00pm EDT

Pharma Keynote: From Fashion to Pharma
"Customer Experience" is a tag line that is often overused and abused and with COVID impacting all aspects of the pharmaceutical industry the noise level our customers are facing has been turned up even higher. So what does customer experience really mean and why does it matter? Andy Kennemer will discuss his journey from fashion to pharma -- what other industries already know about customer experiences and digital innovation, GSK’s learnings during COVID and what pharma needs to know to help empower sales forces and provide an impactful customer experience.

Speakers
avatar for Andrew Kennemer

Andrew Kennemer

VP, Customer Experience & Digital Innovation, GSK
As Vice President, Customer Experience & Digital Innovation at GlaxoSmithKline, Andy Kennemer is driving change in the US Pharmaceutical business by disrupting the traditional methods of engaging with customers and redefining what it means to be customer obsessed. Kennemer is an experienced... Read More →


Thursday September 30, 2021 2:00pm - 2:30pm EDT
120A-C

2:00pm EDT

Panel: Digital Health Partnerships: Fostering Innovation by Establishing and Coordinating Multi-Stakeholder Collaborations
Moderators
avatar for Adam Dicker

Adam Dicker

Senior Vice President, Enterprise Radiation Oncology, Thomas Jefferson University Hospitals

Speakers
avatar for Jacob LaPorte, Ph.D.

Jacob LaPorte, Ph.D.

Co-Founder & Global Head of BIOME, Novartis
Jacob LaPorte founded and is Global Head of The Biome—the digital innovation lab of Novartis. Prior to that, he was Global Head of Digital Development at Novartis and responsible for leading the company’s digital efforts to advance future, patient-centric paradigms of clinical... Read More →
avatar for Vaibhav A. Narayan PhD, MBA

Vaibhav A. Narayan PhD, MBA

VP Digital Health Innovation, Johnson & Johnson
Vaibhav Narayan Ph.D., MBA is VP, Digital Health Innovation for Johnson & Johnson Science for Minds, a new endeavor aimed to catalyze the development of novel and improved solutions for neuropsychiatric and neurodegenerative disorders. Previously, Vaibhav was VP, Neuroscience Data... Read More →


Thursday September 30, 2021 2:00pm - 2:40pm EDT
126A

2:30pm EDT

Closing Remarks
Thursday September 30, 2021 2:30pm - 2:45pm EDT
120A-C

2:40pm EDT

Panel: The Future Outlook of Digital Therapeutics
Moderators
avatar for Heather Landi

Heather Landi

Senior Editor, Fierce Healthcare
Heather Landi is a senior editor at Fierce Healthcare, responsible for the entire daily Fierce Healthcare brand and related team of editors. She also oversees the team’s coverage of health IT and digital health news and trends across the country. She has covered the healthcare technology... Read More →

Speakers
avatar for Laura Randa

Laura Randa

Chief Commercial Officer, Curio Digital Therapeutics Inc.
Laura E. Randa serves as Chief Commercial Officer at Curio Digital Therapeutics.  Curio is a Digital Therapeutics women’s mental health company with a digital health focus.   Ms. Randa is a seasoned health care and life sciences healthcare executive with three decades... Read More →
avatar for Everett Crosland

Everett Crosland

Chief Commercial Officer, Cognito Therapeutics
Everett Crosland leads the commercial organization at Cognito Therapeutics, a late-stage, pre-commercial life sciences company advancing a pipeline of digital treatments that represent an entirely novel treatment category—Computational neuro-physiology—that for the first time... Read More →
avatar for Brian Harris

Brian Harris

Co-Founder & CEO, MedRhythms, Inc.
Brian Harris is the Co-Founder and CEO of MedRhythms; a digital therapeutics company focused on the intersection music, neuroscience and technology. Brian is a board-certified music therapist and one of 350 Neurologic Music Therapist Fellows in the world. Brian’s clinical work is... Read More →


Thursday September 30, 2021 2:40pm - 3:20pm EDT
126A

3:20pm EDT

Digital Health Closing Remarks
Thursday September 30, 2021 3:20pm - 3:30pm EDT
126A
 
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