Digital Pharma East 2021 - LIVE

The challenges in accessing physicians’ offices and the undergoing data privacy revolution are making Pharma marketing more complex than ever before. Creating highly targeted audience segments and developing messaging that takes into account audience behaviors and mindsets is a crucial initiative that health brands need to master in order to implement modern marketing tactics. Dentsu health will discuss:

• How brands can create audience segments quickly and precisely utilizing direct integrations with identity and data providers
• How HCP and consumer datasets combined can help pharma brands create new and more effective Rx measurement models
• How insights about different audiences can inform the optimized orchestration of HCP and consumer facing experiences