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Wednesday, September 29 • 3:40pm - 4:10pm
D2Me: Unlocking Data-driven Insights to Create Better Outcomes

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The challenges in accessing physicians’ offices and the undergoing data privacy revolution are making Pharma marketing more complex than ever before. Creating highly targeted audience segments and developing messaging that takes into account audience behaviors and mindsets is a crucial initiative that health brands need to master in order to implement modern marketing tactics. Dentsu health will discuss:
  • How brands can create audience segments quickly and precisely utilizing direct integrations with identity and data providers
  • How HCP and consumer datasets combined can help pharma brands create new and more effective Rx measurement models
  • How insights about different audiences can inform the optimized orchestration of HCP and consumer facing experiences

avatar for Matt McNally

Matt McNally

Global President, dentsu health
Matt has dedicated his entire career to the healthcare industry and is now leading dentsu’s health and wellness business globally. Matt has a proven track record of helping companies and brands transform their businesses to better meet the needs of consumers, patients, caregivers... Read More →

Wednesday September 29, 2021 3:40pm - 4:10pm EDT