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Thursday, September 30 • 11:40am - 12:20pm
Panel: Redefine HCP Communication and Engagement through the Development of Dynamic, Personalized, and Results-Driven Content

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  • Create a valuable impact on customer experience by creating an emphasis on value-based content 
  • Take a deep dive in to other industries to analyze their engagement models and how we can learn from them 
  • Balance metrics and structure to ensure enhanced customer engagement 
 
Moderators
avatar for Kelli Tea

Kelli Tea

Executive Director, Commercial Development, Protara Therapeutics
Protara Therapeutics is a clinical-stage biotech company committed to identifying and advancing transformative therapies for people with cancer and rare diseases with limited treatment options. Kelli is presently responsible for establishing, implementing, and managing the commercial... Read More →

Speakers
avatar for Ofer Waks

Ofer Waks

Director, Digital Strategy and Innovation, Pfizer
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity
avatar for Lars Merk

Lars Merk

Sr. Director, Omnichannel Strategy & Optimisation, Astrazeneca
Lars Merk is the Global Director of Omnichannel Strategy for Astra Zeneca. He is known for driving innovation and business results by maintaining both marketing discipline and customer focus in his roles over the years. Lars has consistently been recognized by the industry as an innovative... Read More →

Thursday September 30, 2021 11:40am - 12:20pm EDT
120A-C
  HCP Engagement and Patient Solutions Track