Digital Pharma East 2021 - LIVE

Until now, there has been a misperception that brands that are nearing loss of exclusivity need to get “put out to pasture.” But there is still time to recognize a great deal of value in these brands, and implementing a promotional mix to optimize spend will continue to drive sales and increase brand loyalty. Further, the concept of the “mature” brand is evolving, with assets in the prime of life – but outside a developer’s core strategy – merging with later-in-life brands to become known as the Established Brand category. This blended spectrum of assets can benefit from a similar approach to extend their life and contribution to the company’s bottom line. This session will uncover how you can plan and implement a comprehensive omnichannel strategy to support these brands into their maturity with great success.