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Thursday, September 30 • 9:40am - 10:10am
Turning Your Tactical Plan into an Omnichannel Strategy: Innovative Insights from an Unexpected Source

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Omnichannel strategies allow HCP, Non-Personal, Market Access and Consumer marketers to better integrate their key messages into patients’ and providers’ daily lives. What strategies are most effective for driving desired actions? This session explores best practices for omnichannel marketing, drawing insight from an unusual source that pioneered many of the omnichannel tactics used today: World Wrestling Entertainment.
Speakers
avatar for Angelo Campano

Angelo Campano

SVP & Principal, Agency Channels, OptimizeRx
As SVP & Principal, Agency Channels at OptimizeRx, Angelo is a trailblazer in innovation and leadership in EHR Workflow and Hub Services, with deep expertise in strategy, implementation and optimization. Through his extensive work with EHR platforms such as Epic and Meditech, as well... Read More →
avatar for George C.D. Griffith

George C.D. Griffith

Co-Founder and Chief Strategy Officer, ConneXion360
George C.D. Griffith has worked in the biopharmaceutical industry specializing in HCP engagement for 29 years. During this time, he has worked on both the biopharma and the agency sides of the industry. After earning his Bachelor of Science in Communications from East Carolina University... Read More →

Thursday September 30, 2021 9:40am - 10:10am EDT
121B-C
  Omnichannel Engagement Track