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Thursday, September 30 • 10:10am - 10:40am
Fireside Chat with Trish Bousfield, Chief Information Officer at Hikma Pharmaceuticals

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  • Build a foundation: Forecasting and scenario planning to develop models that can be a hub that anchors everything
  • Use data science to direct sales and marketing to the next best action
  • Explore the use of data insights and machine learning to create relevant content and add context to the content supply chain
Speakers
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →
avatar for Trish Bousfield

Trish Bousfield

Chief Information Officer, Hikma Pharmaceuticals
As the Chief Information Officer for Hikma, Trish Bousfield is responsible for overseeing all aspects of Hikma's IT strategy and operations including infrastructure, investments, processes and talent. Leading an IT organisation that seamlessly integrates Hikma's business activities... Read More →

Thursday September 30, 2021 10:10am - 10:40am EDT
125
  Data Analytics Track