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Thursday, September 30 • 11:40am - 12:10pm
Omni-Channel Data Modeling for Marketing

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  • Understand typical pitfalls and challenges in managing and modeling Omni-Channel data for creating connected customer experiences
  • Explore key guiding principles and consideration to help the organization manage and accelerate the value of Omni-Channel data capabilities
  • Discuss what marketers can do to support Omni-Channel data management and enhance customer experiences
Speakers
avatar for Michael Kirzhner

Michael Kirzhner

Associate Director, HCP Omni-channel and Digital Analytics Solutions, Abbvie
Michael is an innovative and strategic technology leader focused on Digital Transformation, Omni-Channel and Digital Analytics technologies.Michael currently is an Associate Director, HCP Omni-Channel and Digital Analytics Solutions and partners with AbbVie's Commercial Analytics... Read More →

Thursday September 30, 2021 11:40am - 12:10pm EDT
125
  Data Analytics Track