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Thursday, September 30 • 12:10pm - 12:50pm
Accelerate the Value of Data: Explore Different Models for Collecting and Operationalizing Data

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  • Buy vs. Build: Debate the advantages and disadvantages of different methods of gathering data 
  • Examine the specific data points needed from various platforms to inform campaign success 
  • How to build data assets that are functional for a multitude of purposes and maximize the value of the data collected 
  • Leverage real-time data and advanced RWE analytics to extract deeper insights from rich data sets 
Moderators
avatar for Kashif Zafar

Kashif Zafar

Director, Data Strategy, Management, and Governance, US Commercial Pharmaceuticals, GSK
Kashif Zafar is an accomplished transformation leader with extensive experience in leading global teams for data strategy & management, data governance, information architecture, analytics, commercial data, and innovation for global pharmaceuticals, medical devices, and management... Read More →

Speakers
avatar for Jon Bambalas

Jon Bambalas

Vice President, Business Development, PRECISIONxtract
Jon Bambalas is Vice President, Business Development for Engagement Solutions at PRECISIONxtract. Jon has 20 years of industry experience including; sales, sales training, sales leadership, brand management & strategy, multi-channel marketing, digital marketing and market access marketing... Read More →
avatar for Mayank Misra

Mayank Misra

Head of Business Insights & Analytics, Takeda
Mayank leads the Business Insights & Analytics function for US at Takeda Oncology with the mandate to support Medical, Patient Value and Access, Sales, and Marketing.The functions remit includes forecasting, competitive intelligence, primary research, secondary brand insights, payer... Read More →
avatar for Michael Kirzhner

Michael Kirzhner

Associate Director, HCP Omni-channel and Digital Analytics Solutions, Abbvie
Michael is an innovative and strategic technology leader focused on Digital Transformation, Omni-Channel and Digital Analytics technologies.Michael currently is an Associate Director, HCP Omni-Channel and Digital Analytics Solutions and partners with AbbVie's Commercial Analytics... Read More →

Thursday September 30, 2021 12:10pm - 12:50pm EDT
125
  Data Analytics Track