Consumers are becoming more responsible and engaged in their healthcare journey as patients turn to others who have the same health conditions; with increasing interest in connecting with and learning from each other. And with the Internet’s distribution of knowledge, especially with rare conditions, patients can know more than their doctors. Patient learning of alternative treatments has gone mainstream through online conversations.
Accelerated by the pandemic, peer-to-peer medical conversations provides an opportunity for pharma brands to drive deeper, more influential engagement. Join Dawn Lacallade to learn how to:
- Communicate with patients in their own language
- Build trust and inspire action by leveraging the age-old need to connect
- Extract the value of influencer programs
- Create marketing programs built to be amplified
